At some point in the life of your business and website there’s going to come a time when you ask “Should I refresh or rebrand”? But how to know when or if you should? Let’s cover some signs that it might be that time!
Sign #1: You Find yourself sending people to your website with the caveat "It's in need of some updating though"!
Every business evolves over time. Whether it be the services and packages offered or a shift in your target audience. And that’s okay!
However, there does come a time when your website needs a refresh to reflect those changes. Especially if you feel like you’re wanting to raise your prices and attract a certain higher level of clients. If you’re ready to GO BIG OR GO HOME in your business then you can’t send potential clients to a site that looks like it was DIY’ed three years ago or a mishmash of colors and copy that has been piecemealed over the years as your business has evolved.
Your website needs to accurately reflect your branding and messaging. When potential clients visit your website you want them to feel confident in your professionalism and ability to help them find the solution to their biggest pain point.
And I can tell you from personal experience that it feels FABULOUS to send people to a site that you’re proud of and provides an accurate reflection of how you serve your clientele!
Sign #2: You're no longer attracting the right clients
It happens. Suddenly you find yourself on an endless number of sales calls but none of them are your ideal client. That’s frustrating and exhausting plus, let’s be honest, it’s not putting money into your bank account.
This is, again, most likely coming from a lack of connection with your website visitors due to the way that your business, and you, have evolved. It’s time to settle down and do some inner work on your business – dig deep into your brand messaging, figure out who your current ideal clients are, become clear on what the transformation is for your client that you’re providing with your service or product and then go over all the visual aspects of your brand to make sure they align. Visuals include your logo, your brand colors and your photos on your site. It’s always helpful to work with a brand or modd board to help with the visual aspect. You can find a whole host of examples of them on Pinterest!
Sign #3: you've niched down or niched wider
Perhaps over the course of your business you have either niched down, offering fewer specialized services/products, or you’ve niched wider, offering more generalized services to a larger audience.
If this has happened then it probably time for a refresh so when that potential customer or client lands on your site they are clear on what exactly it is you have to offer them.
For example, I niched down three times in my business. I started out as a general Virtual Assistant for online businesses. From there I niched down to Tech Support for online businesses and now, as I hope you know, I niched down to even further to a Website Designer. Each time I did so I had to go back to the drawing board and refresh my website, its visuals and messaging.
Niching wider is becoming more and more common these days too. Depending on your business sometimes it just makes more sense to serve a larger audience with a greater selection of products/services. On a national level a good example of this is Dunkin’ Donuts rebranding to just Dunkin’ to reflect the fact that they serve more than just donuts and coffee.
If any of the above hit you right in the gut, then you know it’s probably time for a website refresh or rebrand! I love helping my clients take their website and totally make them over to fit the fabulous place they are in their current business. If this is YOU then let’s chat about it. BOOK A CALL WITH ME HERE